Features
The Hub Model
merchantCENTRAL is built on a central hub model: One platform connects all marketplaces, suppliers, and shipping providers with Microsoft Dynamics 365 Business Central.
Central Item Pool
- All marketplaces access the same item base
- One item, maintained once – automatically available on all channels
- Marketplace-specific attributes (e.g. Amazon ASIN, eBay Category) are managed per connector
Product Content from Icecat
- Product Enrichment adds brand-approved marketing texts, images, datasheets and technical specifications to items you already have
- Matched by GTIN, or by manufacturer code and manufacturer part number – all standard Business Central fields
- Content you maintain always wins: the Icecat text only fills a gap where you have none
- Usable without a connected sales channel too – as item attributes, product documents and item pictures (learn more)
Automatic Price Calculation
- The Price Engine calculates sales prices based on purchase prices
- Configurable margins per item category
- Rounding rules (Round99, Round90, Round95, Commercial)
- RRP maximum: Optional limitation to the lowest list price
Automated Sourcing (Trading)
- merchantCENTRAL Trading turns sales orders into supplier purchase orders automatically
- Compares the offers of all connected supplier connectors by total cost (goods + freight + insurance − discount)
- Drop shipment directly to the customer, with safety gates and approval levels
- AppSource release in preparation – learn more
Unified Order Import
- Orders from all marketplaces flow into the same BC process
- Unified order card with marketplace metadata
- Automatic assignment to BC customers and payment terms
Cross-Channel Inventory Calculation
- One formula for all channels
- Considers own warehouse stock + supplier stock
- Cross-channel deduction: Reserved stock on other marketplaces
Shipping Integration
- Labels for DHL, DHL Express, DPD, DPD Austria, GLS, Hermes, Rhenus, and UPS from a single dialog
- Automatic tracking number feedback to the marketplace
- Multi-package support per shipment
Plugin Architecture
- Add new channels by installing an app
- The hub remains unchanged – connectors register via events
- No hard dependencies between hub and connector apps
Who is it for?
merchantCENTRAL is designed for businesses that:
- sell on multiple marketplaces simultaneously
- want to automate supplier data integration into Business Central
- need a unified shipping system for all channels
- use Microsoft Dynamics 365 Business Central as their ERP