One hub.
Every channel.
merchantCENTRAL connects marketplaces, suppliers, shipping carriers and your warehouse directly inside Business Central – modular, event-driven and without isolated point solutions. Create once, sell everywhere.
HUBNo more isolated point solutions
Instead of maintaining a separate interface for every channel, all data flows through a single hub – connectors are simply installed as apps and register themselves via events.
Sell & buy
Orders, listings and supplier data from every channel.
merchantCENTRAL Hub
Central items, prices, orders and licenses – directly inside Business Central.
Ship & store
Labels, tracking and mobile warehouse processes from a single mold.
The hub does the heavy lifting
One app that holds everything together: central data management, automation and a plugin architecture every connector docks onto.
Central item pool
All channels work on the same item base – with prices, stock and images. Maintain once, sell everywhere.
Unified order import
Orders from all marketplaces flow into the same Business Central process – fully automated, with a uniform data structure.
Automatic price calculation
The price engine derives sales prices from supplier data, margins and rounding rules – configurable per channel.
Shipping orchestration
Labels as PDF or ZPL, multi-package tracking and one shared shipping dialog for all carriers.
Dashboard & KPIs
Real-time metrics and an activity log across all marketplace activities – spot issues before your customers do.
Modular licensing
License each module individually, self-service demo for 30 days – activated right from within Business Central.
Plugin architecture
Connectors register themselves with the hub via events. New channels arrive as apps – no changes to the core required.
Shared infrastructure
OAuth 2.0, secure credential storage, rate limiting and job queue automation – built once, used by every connector.
12 marketplaces & shops
From Amazon to Shopware – every connector ships with order import, listing management and inventory sync for its channel.
15 suppliers, one data base
Price lists, stock levels and item master data land automatically in one central supplier data table – whether via API, CSV or PDF price list. The price engine, stock calculation and your listings all build on top of it.
Trading.
From order to purchase order.
The new hub module turns a sales order into the right supplier purchase order automatically: it compares the offers of all connected supplier connectors and buys from the supplier with the lowest total cost – drop-shipped straight to your customer.
- Lowest total costGoods + freight + insurance − discount, compared across the whole order.
- Automation as a ladderSimulate → Create order → Transmit after approval → Fully automatic, with an emergency stop.
- Safety gatesFrom minimum margin to the risk gate against order fraud – each with a readable result.
- Complete feedback channelOrder confirmation, tracking, serial numbers and automatic invoice matching.
Icecat.
Content from the manufacturer.
Marketing texts, image galleries, datasheets and technical specifications on the items you already have – from your own Icecat account, matched by GTIN or by brand and manufacturer part number.
- Four kinds of content, each optionalTexts, images, PDF datasheets and technical specifications – switched on and off one by one.
- Your own content always winsThe Icecat text only fills a gap where you have none; an existing item picture is left alone.
- Useful without a sales channelAs BC item attributes, product documents, item pictures and the marketing text on the item card.
- Coverage before the effortThe report per brand tells you up front how much of your assortment the catalog actually carries.
One shipping dialog. Eight carriers.
Labels as PDF or ZPL straight to the printer, tracking with event timeline, returns and customs documents – each carrier as its own module, all in the same workflow.
The Warehouse Client.
Your warehouse in hand.
The native mobile app for smartphone and tablet brings your Business Central warehouse processes right onto the shop floor – connected through the hub's APIs.
- Goods receiptReceive purchase orders, look up items and post right away.
- PickingWork through pick documents with stock checks and status tracking.
- Shipping & packagesShipments, packages and shipping labels right at the packing station.
- Inventory & item searchReal-time stock levels and item information at your fingertips.
- ComplaintsRecord damaged or incorrectly delivered goods right inside the process.
Try. Subscribe. Cancel. Your call.
30-day demo
Try every module free of charge – no credit card, no automatic renewal.
4-week billing
Transparent billing per module every four weeks. Cancel monthly.
Directly in Business Central
Installed via AppSource – no external server, no separate infrastructure.
Ready for multi-channel in Business Central?
Start with the hub, add connectors as you need them – and manage every channel where your data already lives.